⚡️YouTube: What's Going On With You!

YouTube Views Making Me Go "Eeeek!"

💬 In this week's issue:

  • Reflections on recent videos. And what's next...
  • Favourite Stuff. Advanced preview of what I've been using/reviewing
  • Latest Videos. Catch up on the latest videos on the channel

🤦🏼‍♂️ Introduction

We've been chatting to our friends, Christian and Matt, over at Craylor Made and we've realised that both our channels are going through a bit of what we've called a 'slump' recently. Videos that we thought would do really well have consistently performed poorly. Like, mega-poorly. It's like YouTube has had some kid of detrimental algorithm-revamp recently that no-one's told us about.

So, Chris (you know, the chap who sometimes writes these newsletters when I'm off galavanting around with my family) and I have got our heads together to discuss how we move forward from here. We know that my Lifelong iPhone User Switches to Adroid series always does well, and we've got another of these out this week (well, yesterday, actually, at the time of publishing this newsletter!) and, being a Pixel video, we think it should do quite well. So it'll be interesting to see its performance in the first day or two! We can see if my channel really is a sick as it seems! haha

What's the best medicine for this YouTube flu that my channel seems to be suffering from at the moment? We're not entirely sure yet but we've talked about 'returning to the basics' and doing what we do well: creating informative and reliable reviews on new tech. We've tried the chasing-virality (isn't that an Adele song??) thing and it's not really paid off for us. So we reckon the best bet going forward is to, yeah, go back to basics!

We're extremely lucky to have backing from some fantastic sponsors for some upcoming videos so we want to make sure that they get the best return on investment possible. So, perhaps, now is not the time to take risks. Especially considering the sponsorship income is what keeps the lights on!

Anyway, lots of things to look forward to in the coming weeks with some great videos on the cards. Here's some of what's coming soon to my channel:

  • Why the iPad Mini is the ONLY iPad you should buy
  • Best Accessories for Apple products
  • 3 Months Later with the S23 Ultra
  • Fenix 7 vs Apple Watch Ultra (I won't run them over with my car this time)

🗞 Favourite Things

🎥 This week's video

Highlights of the latest videos published on the channel

Why I switched to Working in VR | What most reviews don’t tell you


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About the author

Pete Matheson

Lifelong Tips, Tricks & Tech Reviews. Sign up to see behind the scenes of a 160k+ Subscriber YouTube Channel.

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